Zarina Stanford
As Director of Demand Programs, Zarina Stanford is responsible for all aspects of demand generation for IBM Software Group in North America. In this capacity, Stanford leads the strategy, design and implementation of marketing programs to generate $800M+ of annual marketing revenue in the U.S. and Canada. Stanford is also leading IBM’s marketing automation deployment within North America. Prior to this role, Stanford was Director, Category Marketing, Service Management, Security, and Cloud Computing. Stanford created and drove adoption of IBM Service Management across IBM and in the marketplace, instituted the IBM Security Summit for industry analysts, and co-led development of IBM’s cloud computing marketing strategy and programs. While serving as Director, Autonomic Computing, Stanford created market recognition, leadership and branding for IBM’s industry-wide Autonomic Computing initiative worldwide. Stanford also served as Business Unit Executive for security software, leading the worldwide sales team through an acquisition and delivering triple digit YTY growth. Stanford joined IBM in 1998 as Regional Sales Manager in Asia Pacific, leading the AP SWAT team in the telecommunications emerging market segment to a 3X growth. During that tenure, she attained 250% of plan and led the largest software sale in IBM AP history. Prior to joining IBM, Stanford spent 15 years in the IT and telecommunications sectors in several key sales and marketing positions, with major focus on CRM solutions. Ms. Stanford is active in several IBM and industry diversity and mentoring programs. She is currently one of the IBM Co-chairs on its Asian Diversity Council and was formerly Chair for the 2008 National Engineers Week Foundation Steering Committee on behalf of Chinese Institute Of Engineers (CIE) and IBM. Born and raised in Hong Kong, Stanford holds an MBA degree from Southern Methodist University and a BA degree in Journalism from the University of North Texas. The Stanford family of four lives in Bedford, NY. |
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