Craig A. Williams, Vice President, U.S., The McDonald’s Division, The Coca-Cola Company
In March 2009, Craig was appointed Vice President, U.S., The McDonald’s Division, after holding the position of Assistant Vice President of U.S. Marketing for the Division. Craig joined The Coca-Cola Company in 2005 as the Group Director of U.S. Marketing for The McDonald’s Division of The Coca-Cola Company. In this role, he was responsible for driving beverage growth across all categories through the development and stewardship of marketing programs for national overlay and local calendar windows at McDonald’s. He was also responsible for strategic leadership on beverage industry trends, and consumer insights development and integration into business. Prior to joining The Coca-Cola Company, Craig spent three years in the eye care industry with Ciba Vision Corporation in global marketing where he was responsible for global revenue and share, new product strategy and development, and advertising communication for the largest brand and category at Ciba Vision (Focus Dailies). He also spent seven years with Kraft Foods Inc., working in brand management and new product development in the Cheese category, and five years in the U.S. Navy as a Naval Nuclear Power Officer. Craig received his MBA from Northwestern University and a B.S. in Physics from Benedict College. |
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