Charlie Shin, Marketing Manager, Major League Soccer & Soccer United Marketing
Charlie is a sports marketer with extensive experience in CRM strategy and fan engagement programs. He's currently a Fan Engagement and CRM Leader at Major League Soccer where he has been overseeing the development of League wide CRM initiatives and marketing programs for past 6 years. Prior to joining MLS, Charlie was a CRM strategy consultant with PwC Consulting and OpenTide for 6 years. He managed various projects involving CRM strategy, customer segmentation modeling, loyalty program and campaign management. Most recently, he served as an adjunct faculty at NYU's Sports Business program teaching 'Database marketing in sports industry'. Charlie holds M.S in Sports Business from NYU and B.A. in Business Administration from Yonsei University. |
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