Susan Kim Tsui, Founder and Consultant, Luxe Brand Advisors
With 12 years of beauty and technology experience, Susan has launched global brands and initiatives in new markets throughout her career. Her areas of expertise include global marketing, product innovation, digital transformation, brand creation and growth in the US and Asia. Prior to starting her own consulting practice Luxe Brand Advisors, Susan was the head of marketing at AmorePacific US and was instrumental in launching and growing AmorePacific and Sulwhasoo brands in the US and establishing them as global innovation leaders. This successful global expansion resulted in a Harvard Business Case on AmorePacific in 2006 and for her contribution, she received AmorePacific's Best Performance Award presented by the CEO. Susan previously worked in Singapore and Korea for 10 years in various marketing and communications roles at HP, Compaq, the American Chamber of Commerce and the Canadian Embassy. Susan has been featured and quoted in media including O (Oprah) Magazine, New York Times, WWD, W Korea and the World Journal. She received her BA from the University of Western Ontario (London, Canada), MA degree from Yonsei’s Graduate School of International Studies (Seoul, Korea) and MBA degrees from Cornell’s Johnson School of Management and Queen’s University School of Business. Her leadership roles include Asian MBA Advisory Board member, speaker at Cornell's MBA events and Co-Chair of the CACF 2016 Gala. |
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