Charlie Sung Shin, Senior Director of CRM & Analytics, Strategic Planning & Research, Major League Soccer
Mentor and Speaker, Breakout Session "Leverage Your Diverse Background to Propel Your Career." Charlie Sung Shin is a sports marketer with extensive experience in CRM strategy and business analytics. He joined Major League Soccer in January 2006 and is currently the Senior Director of CRM & Analytics within Strategic Planning & Research. In his role, he oversees the League-wide CRM and business analytic initiatives. In addition, he currently serves on the adjunct faculty for the M.S. in Integrated Marketing program at NYU School of Professional Studies. Prior to joining MLS, Charlie was a senior business consultant with PwC Consulting and OpenTide for 6 years. He managed various projects involving CRM strategy, business analytics, customer segmentation modeling, loyalty program and campaign management. Shin earned a B.S. in Business Administration from Yonsei University and an M.S. in Sports Business from New York University. |
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